Finding the Perfect CRM to Maximize Your Nonprofit’s Impact
In today’s digital landscape, nonprofit organizations need robust tools to manage relationships with donors, volunteers, and supporters effectively. A powerful Customer Relationship Management (CRM) system designed specifically for nonprofits can make the difference between struggling to maintain connections and building meaningful, long-lasting relationships that drive your mission forward.
According to the Nonprofit Tech for Good report, 67% of nonprofits now use a CRM to track donations and manage communications with supporters. This technology is essential for tracking donor data, making the selection of the right CRM a critical decision for your organization’s success.
In this comprehensive guide, we’ll explore the top CRM solutions for nonprofits in 2025, helping you identify the features that matter most for your organization’s unique needs, budget constraints, and growth objectives.
What Makes a Nonprofit CRM Different?
Unlike traditional CRMs built for sales teams, nonprofit CRMs focus on donor engagement, fundraising, event management, and volunteer coordination. With a nonprofit CRM, organizations can track donations, automate communications, and keep detailed records of interactions with supporters.
These specialized tools help you build stronger relationships with your donors, streamline your fundraising efforts, and ultimately advance your mission more effectively.
Key Features to Look for in a Nonprofit CRM
Before diving into specific products, let’s examine the essential features that make a nonprofit CRM valuable:
- Donor Management: The foundation of any nonprofit CRM is robust donor management capabilities.
- Integrated Payment Processing: When your CRM features a built-in payment processor, you can ensure successful and secure processing with timely information updates.
- Campaign Management: Within your nonprofit CRM, you should be able to facilitate campaign planning, execution, and monitoring. This includes tracking donations, engaging in major gift fundraising, setting goals, and analyzing performance.
- Event Management: If events, classes, or performances are an important part of your nonprofit’s work and fundraising strategy, look for a CRM with built-in events management features like registration forms, ticketing, seating capabilities, and attendee tracking.
- Marketing and Communication Tools: Many CRMs include marketing tools for email marketing, social media integration, and targeted communication campaigns. These features make it easy to segment supporters and send relevant, personalized appeals that enhance outreach and engagement.
- Analytics and Reporting: Most nonprofit CRMs offer in-depth analytics and reporting capabilities, providing insights into donor behavior, campaign effectiveness, and overall organizational performance. The more capabilities covered by your chosen platform, the greater the reach of these analytical tools.
- Volunteer Management: Many nonprofits heavily rely on volunteers, which is why CRM systems designed for nonprofits often include features for volunteer management, enabling organizations to recruit, schedule, and engage volunteers effectively.
- Automation Workflows: One of the ways that nonprofit CRMs can save staff members time and bandwidth is by automating workflows so they can occur without human intervention.
- Grant Management: For organizations that rely on grants, look for CRMs that help track grant opportunities, deadlines, and submissions.
- Integrations: The CRM you choose should offer integrations with other software, such as accounting systems (like QuickBooks) and marketing tools (like Mailchimp and Constant Contact).
Top 10 Nonprofit CRM Solutions for 2025
1. Bloomerang
Bloomerang stands out as a comprehensive CRM solution for increasing donor retention, growing fundraising year-over-year, and accelerating your nonprofit’s mission. With its interactive dashboard, constituent timeline, and data segmentation tools, Bloomerang helps personalize donor interactions and understand supporters on a deeper level.
Pricing: Starting at $99 per month, with different tiers based on the number of records. For nonprofits with less than 1,000 constituent records, Bloomerang’s pricing has two separate tiers: Under $250K in annual revenue ($79/month) and over $250K ($119/month).
Best For: Small to mid-sized nonprofits focused on donor retention and engagement.
2. Salesforce Nonprofit Cloud
Salesforce is used by both for-profit and nonprofit organizations. Nonprofits can configure the software for donations rather than sales by downloading the Nonprofit Success Pack (NPSP).
Key Features: Salesforce for Nonprofits delivers trusted, extensible AI built into the platform. It enables nonprofits to nurture relationships, deliver whole-person care at scale, and provide decision makers with actionable data insights for greater impact.
Pricing: Through the Power of Us Program, eligible nonprofits receive 10 free Salesforce Nonprofit Cloud or Sales/Service Cloud licenses. Additional licenses and features cost extra.
Best For: Larger nonprofits with complex needs and the technical expertise to customize the platform.
3. Neon CRM
Neon CRM is an all-in-one donor management and fundraising platform that helps nonprofit teams do more. With Neon CRM, you can manage donors, members, fundraising, email campaigns, donation pages, events, volunteers, grants, and reporting in one easy-to-use platform.
Pricing: Neon CRM offers three packages: Essentials, Impact (starting at $199/month), and Empower (starting at $399/month). Pricing is revenue-based, ensuring that costs won’t outstrip your nonprofit’s overall income.
Best For: Small or midsize nonprofits focused on growing their donor base and email lists, especially those that rely on member dues.
4. DonorPerfect
DonorPerfect offers a comprehensive constituent database with robust functionality for event management, online giving, and donor communication.
Key Features: DonorPerfect provides comprehensive reporting and dashboard analytics, integrated payment processing, donation forms, volunteer forms, and mobile applications available on both iOS and Android platforms.
Pricing: Starting at $99 a month, making it one of the most affordable solutions with good donor management functionality.
Best For: Smaller nonprofits that want an affordable, basic platform that’s easy to learn and “gets the job done.”
5. CharityEngine
CharityEngine’s CRM for nonprofits is designed to be scalable for nonprofits of all sizes who might eventually need enterprise-level support.
Key Features: CharityEngine’s donor management solution helps nonprofits keep donor information at their fingertips with automation and multichannel communication features, including enterprise-level marketing and email communications.
Pricing: Contact CharityEngine for a pricing quote. Their model is designed to scale with your organization’s growth.
Best For: Growing nonprofits that anticipate needing more sophisticated features as they expand.
6. Little Green Light
Little Green Light helps small and midsize nonprofits manage fundraising and development efforts by offering a cloud-based constituent relationship management database, as well as event planning, activity tracking, mail merges, and queries.
Pricing: Little Green Light offers discounts for nonprofits that bill annually rather than monthly. Nonprofits can receive a 10% discount for annual billing and a 5% discount for semi-annual billing. The system comes with optional payment processing capabilities via Stripe and PayPal with fees starting at 2.2% + $0.30 per transaction.
Best For: Small and cost-conscious nonprofits with some experience with CRMs.
7. Microsoft Cloud for Nonprofits
Microsoft Cloud for Nonprofits combines CRM, AI, marketing, and cloud computing technologies into one platform. This modern, time-saving solution offers features to help nonprofits attract and retain donors.
Key Features: Easy integration with Microsoft 365, Power Platform, Dynamics 365, Azure, and LinkedIn in one unified platform.
Best For: Tech-savvy nonprofits comfortable with Microsoft’s ecosystem, but not ideal for organizations looking for an intuitive, user-friendly platform.
8. GlueUp
GlueUp is a cloud-based platform that handles event management, membership management, customer relationship management (CRM), email marketing, and payment processing all in one place. In 2025, GlueUp made it to the top 20 CRM platforms for nonprofits.
Key Features: GlueUp offers constituent management tools for keeping communities organized and engaged. Their membership CRM centralizes supporter data to help improve campaigns and provides contact insights, including finance histories, event attendance, and marketing engagement.
Best For: Nonprofits with a strong focus on event management and community engagement.
9. DonorDock
DonorDock is a donor management system for small nonprofits. It was made for busy philanthropic institution workers. It’s simple and flexible to save time, letting organizations focus on their main goals.
Pricing: Starting at $120 a month, making it accessible for many small nonprofits.
Best For: Small nonprofit organizations with basic donor management needs.
10. Flowlu
Flowlu is a versatile CRM designed for voluntary organizations that helps streamline processes, empower teams, and drive missions forward.
Key Features: When picking a CRM, Flowlu offers ease of use, customization options, and good integration with existing tools to help manage data better and connect with supporters effectively.
Best For: Organizations of all sizes looking for a customizable solution that can scale with their growth.
Choosing the Right CRM for Your Nonprofit
When selecting a CRM for your nonprofit, consider these factors:
- Budget and Pricing Structure: Look for a scalable solution that allows your nonprofit to choose a plan with the features you need at the moment for a lower price. Then, as you continue to grow, you can add additional features to better meet your needs.
- Scalability: The right CRM for your nonprofit should be able to scale as your organization grows. A “scalable” solution will be able to handle a growing number of donors, volunteers, and events. You should also pay attention to how growth—especially in your number of records or total revenue—will affect price.
- Ease of Use: A CRM should be easy to use for your staff and volunteers. This means that the system should have a user-friendly interface and should be able to be customized to meet your organization’s specific needs.
- Implementation and Training: Ask about training resources for the solution. As your nonprofit grows and develops, you’ll need to continue training to ensure your software also reflects your needs. Look for a solution with training resources and customer support that will help you set up your software and maximize your return on investment.
- Specific Features for Your Mission: Focus on the features that align with your organization’s unique needs and mission. Not every nonprofit needs the same set of tools.
Conclusion
Choosing the right CRM is crucial for nonprofit success in 2025. It helps make operations smoother, improves relationships with donors, and maximizes your impact. By carefully evaluating your organization’s needs, budget, and growth trajectory, you can select a CRM solution that will serve as a powerful tool for advancing your mission and strengthening connections with your supporters.
Take the time to request demos, ask detailed questions about pricing and features, and consult with your team before making this important investment. With the right CRM in place, your nonprofit will be well-equipped to thrive in today’s competitive fundraising environment and make a greater impact in the communities you serve.